BrandIdentity

Editorial landing page system balancing dense product storytelling with a controlled luxury tone.

Built a headless Next.js storefront with client-rendered editorial sections, GSAP scroll choreography, and a custom CDP + HyperFrames 30fps motion pipeline, deployed on Cloudflare Pages.

Next.jsGSAPCustom CDPHyperFrames 30fpsCloudflare Pages
VISIT
The Storefront01 — The Storefront
02 — The Signature
Luxtra brand iconography — LH monogram, LUXTRA wordmark, type samples and palette on a dark gold-accented field

Brand iconography — monogram, wordmark and colour system.

The Exploration02 — The Exploration
03 — The Exploration
Luxtra brand exploration — LH gold-ring monogram, gold-rule wordmark, strand signature and pattern reconstructions

Alternate marks and pattern system — monogram, strand and gold hairline.

04 — The Collection
Fleur collection layout — ÉLAN, VELVET, SOIE LUMIÈRE and SOIE cards with editorial photography
The Responsive Body03 — The Responsive Body
05 — The Responsive Body
06 — The Material Study
07 — The Soundtrack
07 — The Soundtrack
The Maison04 — The Maison
THE MAISON
09 — The Edit
Fleur Edition I site detail collage — editorial hero, Study I, Study II and closing sections
Next ProjectNancy Isime
01/08
ROLEPRODUCT DESIGN / MOTION
YEAR2026